Client acquisition for South African law firms

New matters.
On the calendar.

We build and run a paid-acquisition and appointment-setting system that puts qualified, fee-paying consultations on your firm's calendar every month — every lead contacted within 5 minutes, 24/7, checked by a human before it ever reaches you.

5-minute speed-to-lead  ·  Flat monthly fee  ·  Month-to-month, 30-day out  ·  LPC-safe

21×

more likely to qualify when a lead is contacted within 5 minutes vs. 30

78%

of prospective clients choose the first firm that responds

5 min

guaranteed speed-to-lead, 24/7 — the promise almost no one keeps

If no one answers at 19:40 on a Friday, the Monday callback is a courtesy. The client has moved on.

Who we work with

Built for firms where a consultation is the front door.

Solo practitioners to 8-attorney firms, across the practice areas where a booked consultation reliably turns into a paying matter, while a missed enquiry quietly becomes someone else's.

Personal Injury & RAF Claims

Family Law & Divorce Litigation

Deceased Estates & Wills

Corporate & Commercial Litigation

Criminal Defense (serious matters)

Conveyancing & Property Transfers

Currently focused on Johannesburg, Cape Town, Pretoria and Durban.

The System

Speed wins the lead. A human keeps the trust.

Four stages. Two decision gates. One promise your firm sees — only confirmed-qualified consultations reach the calendar.

Stage 01 — Acquisition

Acquisition

Paid campaigns on Meta, Google & LinkedIn drive new-matter inbound leads to a purpose-built landing page for your practice area.

Stage 02 · AI — 5-min response

5-minute response

An AI setter contacts every lead within 5 minutes, any hour, runs first-pass qualification and holds a tentative slot.

Stage 03 · Human — Fit confirmation

Fit confirmation

A human confirms genuine fit and catches any AI misread before anything is booked onto your calendar.

Stage 04 — Booked & shown

Booked & shown

Confirmed consultation on the calendar, a weekly pipeline report, and a real shot at a signed matter.

The qualified gate.

The AI proposes; the human confirms. As the system proves itself on your leads, the AI earns the right to book directly, freeing more of your time for casework, not scheduling.

The Offer

You're not buying ad clicks. You're buying the whole pipeline.

  • Paid campaign management across your ad channels (Meta, Google, LinkedIn)
  • AI first contact within 5 minutes, every lead, 24/7
  • Human-confirmed qualification before anything hits your calendar
  • A dedicated landing page built for your practice area
  • A weekly pipeline report — leads in, qualified, booked, shown

A predictable pipeline of qualified new-matter consultations — right practice area, real decision-maker, ability to pay, in your service area — delivered to the calendar without wasting your time on tire-kickers.

  • Real decision-maker
  • Matches your practice area
  • In your service area
  • Can plausibly afford your fees
  • Showed up (or rescheduled once)

The definition of 'qualified' — agreed with every client before campaigns launch. It protects your calendar from junk and protects the guarantee below.

Flat fee, never contingent.

Your marketing fee is never tied to signed clients, matters, or referral value — the arrangement the LPC Code of Conduct treats as touting. We're priced to keep you clean, not just to close the deal.

Guarantees

Priced so the risk sits with us.

Guarantee 01 · Process

Miss a promise, that month is free.

Led by the 5-minute speed-to-lead SLA, plus a fast launch, daily campaign management, and a weekly pipeline report. We only guarantee what we fully control — so it costs nothing when the work is good.

Guarantee 02 · No lock-in

Month-to-month. Cancel on 30 days.

The scariest line in the contract isn't the fee — it's a long commitment to an unproven agency. We kill it. Firms that are winning don't leave, so we earn the renewal every month.

See It Before You Commit

Watch the 5-minute promise happen to you.

Pick a slot below and it's actually booked — no 'we'll be in touch.'

No obligation. We'll confirm fit before proposing a tier — not every firm is a match, and we'll tell you if that's the case.

Optional

Tell us about your firm before the call

Purely optional. Booking a slot above is all you need to do, but a few details help us arrive prepared.

How we handle this information